Sony Bravia 75 Inch X90L XR Full Array LED 4K Google TV XR75X90L

See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR.

XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow.

Intelligent motion processing for fast-moving, blur-free scenes with XR Motion Clarity.

With Acoustic Multi Audio, it feels as though sound is coming from the right place in the scene, precisely matching visuals.

Perfect For PlayStation 5 with awe-inspiring scenes, atmospheric sound and exclusive new features bring your go-to games to life like never before.

Description

Next Generation Picture And Sound With Cognitive Intelligence

Take vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.

Contrast intensified

XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.

Intelligent motion processing for fast-moving, blur-free scenes

By analysing motion across several frames, Cognitive Processor XR with XR Motion Clarity ensures fast-moving sports and action-packed movies stay smooth, bright and clear.